E-mail marketing is a subject that usually sends people looking the other way when they hear about it. If you study email marketing and find out how it can work for you, you’ll appreciate the profits it can bring you over time.
Use an appealing, personal style as much as you can in your email messages. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Send emails to people who are familiar with you and request your notifications. People who you have not built a relationship with will look at your unwanted email intrusion as spam. They won’t know if they know who you are, and then they will think about whether they care at all about the actual content or your email. It’s likely that they’ll just delete your email, which simply wasted your precious time.
Only send emails to individuals you know. When you do a mass mailing to random recipients, they are often received in a spam filter. They’ll consider your email spam, defeating your marketing strategy. They may just delete your message; what a waste of time!
Use A/B testing to see which emails are successful and which ones aren’t. Split your email list in half and send emails to the two groups of addresses using different subject lines. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
To get your customers excited about receiving emails, give away special discounts and offer limited promotions through your newsletters. This is an email marketing method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. In fact, referral programs are great in growing both your customer base and email base.
You should always ask for permission before you add someone to your mailing list. People consider emails that they didn’t sign up for as spam so they generally just throw these messages away and don’t bother reading them. It may violate the policies of your ISP if you do mass emailings to people who have not asked to receive your emails.
By now you should realize how to use email promoting to help achieve your business goals. Use what you’ve learned in the above article to improve your site’s visibility and profits.